Beau, I wish I knew how! What follows is overly simplified ... but here goes.
Covid is a bit like AIDS (and other diseases) ... you can be infected without knowing it, and you can infect others without knowing it. It is, of course, possible to slow the rate of infection--you 'just' have to be prepared to give up or highly modify activities you previously found pleasurable just the way they were.
In the case of AIDS, taking random people home from the bar is, after a sufficient number of iterations, a death sentence. I think it's safe to say that those behaviours have been modified to a great extent. In the case of Covid, it's interactions with others--friends and strangers--in indoor and other social settings. I don't think that those behaviours have been sufficiently modified yet.
Here's the difference, as I see it--sex is a personal choice--one independent concrete activity--something
you do. In the case of Covid, it's something that happens
to you in the midst of your 'regular' activities. Of course there is 'assumed risk' going to a social setting without a mask, but I don't think that enough people see it that way, at least yet. I think it's important to remember that we're not asking people to change one thing, we're asking them to change everything, especially the kind of things we all hold near and dear, like having friends for dinner.
So, how to get the great unwashed to see the big picture of having to hang in there, properly social distancing for at least 8 months? It might be worth trying to connect mask wearing et al to some other existing example of accepted behaviour that people can relate to--an example that highlights the notion of responsibilities being more important that rights.
It's not a very good example but perhaps something as simple as linking it to changing your diet when your anaphylactic relative comes for a visit. Yes, you'd rather eat something different, but it's not forever, and you can go back to your regular routine when they leave--and because they are still alive, you will be able to gather again. (Representing the virus as an anaphylactic relative is probably not the best choice. I'm sure someone has relative who they'd just love to slip a prawn to lol) There must be a better allegory ... maybe keeping emergency rooms free of covid patients so that those healthy people who have the misfortune of getting sick/injured in an accident (which could be anyone) can get treatment without having to worry about catching the virus? Because just about everyone has needed medical care--even when you don't remember it (your own birth, for example).
I know that the pain of adaptation is not spread evenly across the population, which breeds cynicism, distrust, anger, and disappointment. My friend has a 3 year old--he can't wrap his head around why he can't go and play at Uncle Ross' house. (His explanation was that Uncle Ross' house smelled. Well, if he visits after the daily coffee miracle he would not be far wrong.)
I'm preaching to the choir here, I know, but we all have to hang in there. We don't know the long term effects of contracting the virus, the effect on unborn babies, etc. Speaking strictly from a personal point of view, we want the health care system to function as normally as possible so that folks who have the misfortune of needing a root canal can get it safely.
