BeauV wrote:Larry,
I think most folks would consider BMW and Porsche successful companies. Tesla can easily get to that size, and maybe now for all I know. Yes, Elon says lots of stuff - so did Henry Ford. I find it really difficult to argue that the guy who has been wildly successful in places as diverse as financial services and rockets should be ignored this time at bat, but mileage may vary. After all, we are just arm-chair critics here.
Building any mechanical device with 1/10th the parts (by the way it's more like 1/20th) is a massive advantage and early reliability numbers on the longevity of the Model S are proving that out. There are now dozens (maybe 100s) of Teslas in service as Limos because they are substantially cheaper to operate. Our personal Model S has just about 40,000 miles on it and has been to the shop only because rats ate through some hoses and wires. Our 560 SEL had been to the shop 4 times (twice major problems) by this point, our BMW 740i had been to the shop 5 times (once major) by this point. There is quite literally no comparison between the reliability of the three cars. They are the same price range, and the Model S is just a much better car.
If I had to choose between owning Ford or owning Porsche, I know which one I'd buy. Similarly, if I had to choose between owning Apple and owning Dell, I know which one I'd buy. Being a low-margin mass market provider is a terrible market position to own. How'd that work out for Compaq? Where would GM etc... be without repeated government bail outs and subsidies.
I agree that getting a car company started is one of the most difficult things anyone can try. But it is really amazing that Elon has made it this far. Will he end up as big as GM? Who knows. Look what GM had to go through to get there and how long it took. But his little car/battery/roof company is already worth a bundle to someone even if he had to sell it.
Simply put, they currently build the best luxury sedan and quite close to the best luxury SUV in the market. Early reports on the Model 3 (and my own opinion) say that it's the best mid-size sport sedan on the market (clobbering BMW yet again).
Keith,
You missed the real technology innovation. It's the software and electronics that control the batteries. There is no one in the auto industry who is even close to as good and charge-rate is a major key to customer satisfaction. Saying that electric cars have been around since before 1900 is true and is about like saying that your Ferrari engine is just the same technology as the internal combustion engines of 1900 - it's a big mistake.
As to the self-driving car nonsense. First, Tesla has NEVER said that it's cars are self driving now, it has said they will be in the future. Second, when we hear of a sailor setting his autopilot and running his boat into an island (as those idiots in San Diego did) our response is NOT: "Gee the autopilot didn't work right." Nope, there were hours of testimony to how stupid the sailors were that they would hit an island while on autopilot. It is as absurd to blame the car for that idiot who ran into the wall as it would be to blame your anti-lock brakes on your Ferrari for not saving your butt when you go into a corner at four times the appropriate speed or if you were to leave the cruise control on and hit the back of a truck. It's an "autopilot" just like the one in a plane or a boat. It is not, and has never claimed to be, a self-driving car at this stage. (Something that the dash board says to the driver every time the autopilot is engaged.)
Having driven well over 30,000 miles using a Tesla autopilot, I can assure you all that it is MUCH safer to be on autopilot than it is to ride with many of my friends and VASTLY safer than riding with someone who is any of: On the phone, texting, has been drinking, arguing with their kids, etc.... I think you'll find that my impression is born out by the actually accident data. But then it's obvious that none of this makes for dramatic headlines.
Beau.
Tesla has built roughly 300K in all years.
BMW built 2.1M cars in 2017 and has a global production, sales and support infrastructure.
Porsche AG builds about 250K Porsche branded cars annually and never speaks of being or becoming a “mass market” supplier. The 12 brands that make up Porsche SE holdings end up approaching 15M cars annually and absolutely cover the entire market. Those 12 brands do a marvelous job of cushioning any market shocks from AG.
I’d say BMW and Porsche are very successful and P-AG successful in their established and well branded niche luxury GT and quality other vehicles.
All I ask is the Elon describe his “company to be” and be measured by his progress toward that. Keep making speeches about building for the mass market and he should expect questions about that. He has done extremely well exploiting government subsidies in solar, EV’s and space.
Again. I hope he succeeds. For my purposes, the shingles haven’t delivered from a cost or availability standpoint, even with subsidies. The cars are tech marvels and market leaders still very much in low production. Leaders make easy targets.