There is a well written piece in the NY Times Sunday Magazine today titled: "Big Tech's War on Privacy"
(Note: The title on-line is a little different from the paper issue; I've used the title from the paper version.)
What I find fascinating is that many folks have thought that Google and Facebook, in particular, are "free". Meaning that they don't have to pay money to use an immensely expensive tool/service. I think that most of us here believe that there is a "cost" of that "free" offering, but this article lays out the details of exactly what it is costing those of us who use these tools.
I'm often asked why I don't use Google Aps, search engine, and maps. The answer is really quite simple. Apple, who provides alternatives to all of these, expressly does NOT make money selling my information to others. Indeed, they help people keep things much more private; yes, even the maps, and to a lesser extent the search requests through Bing.
So the question I have for the group is: Is the cost of this "free" service/tool worth the value delivered?