TheOffice wrote:There are some Chinese mini trucks. Would not want to be in an accident in one of them.
It will be interesting to see how well the e pickups sell once Ford and Chevy release theirs. I don't consider Tesla, Rivian or Hummer to be indicative of the broader market.
Joel
I think folks need to understand that almost no one enters the market at the middle or low-end, except with massive subsidies from their government and a strong link to some sort of national industrial policy. The initial Tesla and Rivian products are high-end over-priced products sold as luxury or novelty items to those who can afford an uncompetitive product. In my opinion, the measure of this is to compare the Tesla sedans to the MBZ, Porsche, and BMW high-end sedans and measure market share within that segment. In early-adopter markets, like CA, Tesla completely obliterated the large MBZ, BMW, and Porsche designs. Sales of those high-end ICE cars crashed.
On the back of that success, Tesla started going down market. It is now focused on knocking off the 3 and 5 series BMW category, a much tougher job. But so far sales are more limited by production ramp-up than by customer demand. The pattern will continue until Tesla either gets bought by someone (unlikely given their stock-market value is greater than most other US Car manufacturers combined), or until the company stumbles. Their ugly as a turd pickup truck was just such a stumble. I doubt it'll ever show up as a real product. Similarly, Tesla got the long-haul semi-truck tractor almost pathologically wrong. Thorough all this, they have failed to realize or accept that a high-end SUV and/or Pickup truck (that looks like a freaking pickup truck) would be a natural win for them; as would a delivery truck platform which they could build and sell to box-truck bed/body builders.
All of this is proving that Tesla is far from perfect, but they have survived and succeeded far better than any other new car manufacturer in decades, maybe even a century.
I believe that Tesla hasn't bothered trying to build an Econo-box sedan for the low-end because it can't be done. They certainly know more about this technically than any other manufacturer. The power train simply won't scale down to ultra-small cars, IMHO. That said, companies like Toyota have used their luxe-boat cars like the Lexus to subsidize their small car business for decades. Tesla might get big enough to afford doing this if it wishes, but it has to stop screwing around with butt-ugly fake pickup trucks and semi-tractors and focus. This is probably a key flaw in Elon. At this point, the serious question about Tesla is not technical, it's about the capabilities of their CEO to run a major corporation and stop acting like he has A.D.D.