Lexus to make floating yachts, not just land yachts

If it ain't about boats, it should go here.

Moderator: Soñadora

Lexus to make floating yachts, not just land yachts

Postby TheOffice » Wed Oct 10, 2018 12:36 pm

“If a man must be obsessed by something,” E.B. White once wrote, “I suppose a boat is as good as anything, perhaps a bit better than most.”

Joel
Hylas 44
Atlantis
TheOffice
 
Posts: 3132
Joined: Mon Jun 23, 2014 8:33 pm
Location: Annapolis MD

Re: Lexus to make floating yachts, not just land yachts

Postby Orestes Munn » Wed Oct 10, 2018 2:52 pm

TheOffice wrote:https://www.cnbc.com/2018/10/10/lexus-is-making-a-luxury-yachttake-a-look-.html

Thoughts?

Silly branding. Won't work. Cars and boats are both out of style. Now, a line of Lexus guns...
User avatar
Orestes Munn
 
Posts: 7444
Joined: Thu Dec 20, 2012 5:36 pm
Location: Bethesda/Annapolis

Re: Lexus to make floating yachts, not just land yachts

Postby kdh » Wed Oct 10, 2018 2:56 pm

More "ugly tub" than "yacht."
User avatar
kdh
 
Posts: 4627
Joined: Tue Dec 11, 2012 12:36 pm
Location: Boston/Narragansett Bay

Re: Lexus to make floating yachts, not just land yachts

Postby TheOffice » Wed Oct 10, 2018 3:04 pm

No more ugly than than the power Bennes and Jenneaus.

I wonder if it is just a licensing deal.
“If a man must be obsessed by something,” E.B. White once wrote, “I suppose a boat is as good as anything, perhaps a bit better than most.”

Joel
Hylas 44
Atlantis
TheOffice
 
Posts: 3132
Joined: Mon Jun 23, 2014 8:33 pm
Location: Annapolis MD

Re: Lexus to make floating yachts, not just land yachts

Postby Orestes Munn » Wed Oct 10, 2018 4:27 pm

TheOffice wrote:No more ugly than than the power Bennes and Jenneaus.

I wonder if it is just a licensing deal.

Well, given that Lexus itself is nothing but the Toyota luxe brand, I suspect it is.
User avatar
Orestes Munn
 
Posts: 7444
Joined: Thu Dec 20, 2012 5:36 pm
Location: Bethesda/Annapolis

Re: Lexus to make floating yachts, not just land yachts

Postby JoeP » Wed Oct 10, 2018 10:32 pm

That size and style is a tough market. Lots of competition.
User avatar
JoeP
 
Posts: 2994
Joined: Tue Dec 11, 2012 10:30 am
Location: Tacoma, WA

Re: Lexus to make floating yachts, not just land yachts

Postby BeauV » Thu Oct 11, 2018 4:08 am

That thing is seriously fugly!
____________________
Beau - can be found at Four One Five - Two Six Nine - Four Five Eight Nine
User avatar
BeauV
 
Posts: 14660
Joined: Tue Dec 11, 2012 2:40 am
Location: Santa Cruz or out sailing

Re: Lexus to make floating yachts, not just land yachts

Postby Jamie » Thu Oct 11, 2018 9:57 am

Gluttons for punishment. As if it's not hard enough to make money selling cars.....
Jamie
 
Posts: 4140
Joined: Thu Feb 07, 2013 10:34 am

Re: Lexus to make floating yachts, not just land yachts

Postby JoeP » Thu Oct 11, 2018 10:17 am

Jamie wrote:Gluttons for punishment. As if it's not hard enough to make money selling cars.....


True that.
User avatar
JoeP
 
Posts: 2994
Joined: Tue Dec 11, 2012 10:30 am
Location: Tacoma, WA


Return to Off Topic